Vienna – a city filled with fashion history

Street view Vienna. Photo Credit: Author.

Vienna, Austria. There’s a reason Coco Chanel found inspiration for the famous Chanel jacket on her trip to Austria, Salzburg. But Salzburg is not the only Austrian city, when it comes to fashion history. The range of vintage shops Austrian’s capital has to offer can definitely keep up with other European cities. I took a weekend off not only to explore the city but to check out some of the most famous and praised vintage shops. Nevertheless, I’m sure I will be back soon, so the list will be growing come each visit 🙂 Until then, read through my top four!

FLO Vintage

FLO Vintage - an important piece of vintage history. Photo Credit: Author.
FLO Vintage – an important piece of Vienna’s fashion history. Photo Credit: Author.

If these walls could talk! This store has been around since basically forever. Marc Jacobs, Stella McCartney, Kate Moss…they all have been shopping at FLO. And you can’t really blame them! With 250 hand picked pieces in store (and a warehouse with about 5000 pieces which change seasonally) it is neatly arranged. They offer true vintage from the 20s (which is very hard to find these days, especially in such good condition) and hand picked designer pieces from every other decade. If you are looking for something high class with a twist, you will find it at FLO.

Oh and while you’re already there, have a quick chat with the owner or look through their press material and be stunned about the international flair this little vintage shops brings to Vienna.

Schleifmühlgasse 15 A, 1040 Vienna     Mo – Fr: 10.00 – 18.30, Sa: 10.00 – 15.30



In case of vintage emergency - Polyklamott's vending machine filled with vintage goodies. Photo Credit: Author.
In case of vintage emergency – Polyklamott’s vending machine filled with vintage goodies. Photo Credit: Author.

Great menswear section! It’s very rare, that the menswear section is as big as the ladies’. Lucky for you gentleman at Polyklamott that’s exactly the case. Gotta say, I do like the sense of equality behind that. Adding some vintage Levis and a great selection of shoes – makes this store a must visit! (And my favourite of all shops!) They also have this cool vending machine outside, in case of vintage emergency!  As for myself, I bought a pair of boots for €29 and I’ve been wearing them ever since. I fell in love with a different pair as well but they were too small,  well that’s a risk you have to take when buying vintage 😥

Hofmühlgasse 6, 1060 Vienna     Mo – Fr: 12.00 – 19.30, Sa: 11.00 – 18.00


Burggasse 24

Warning: Mega hipster alert! 

New designer goodies mixed with hand picked vintage pieces, presented in a very extravagant designed shop. The designer section offers new pieces from Vivienne Westwood to Lanvin, while the other two rooms focus on vintage clothing and accessories. Everything is colour coordinated and neatly put together. As far as I could tell, no men’s collection, sorry huns.

Designer collection at Burggasse 24. Photo Credit: Author.
Designer collection at Burggasse 24. Photo Credit: Author.

If you’re exhausted from shopping all day, there’s a built in cafe, where you can relax and enjoy a soy Matcha and a gluten free vegan carrot cake.

New collections mixed with hand picked vintage. Photo Credit: Author.
New collections mixed with hand picked vintage. Photo Credit: Author.

Downside: rude staff? 😦 Apparently I looked rather poor that day as the (what seemed to be)  owner, looked down on me and kindly reminded me that ‘the vintage section is in the back’. So she couldn’t see me buying that Lanvin? Fair enough I can’t, but I might as well could have sigh 😉 Anyway, maybe she had a bad day and will be in a better mood when you visit, who knows…

Burggasse 46, 1070 Vienna     Mo – Sa: 11.00 – 20.00


Uppers & Downers

London flair at Uppers & Downers. Photo Credit: Author.
London flair at Uppers & Downers. Photo Credit: Author.

Next to designs from London and brands such as Sister Jane, you can also spot some new but more unconventional stuff in store. They also have a section of hand picked vintage items. The staff is very helpful and you can grab some free magazines on your way out yay 🙂 Another plus: its just around the corner from Burggasse 24, so reachable in walking distance.

Burggasse 46, 1070 Vienna     Mo – Fr: 11.30 – 19.00, Sa: 11.30 – 18.00